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Suggestions are literally being given to us all the time - from friends and family, colleagues, acquaintances, television commercials, billboard advertisements and so on. Whilst suggestions do not necessarily need to be delivered during hypnosis to be effective, when a client enters this highly focused, suggestible state the client enters allows suggestions to be taken on board more easily. Therapists should, therefore, be vigilant of their suggestions both in and out of hypnosis.