No work in 6 months as a hypnotherapistGeneral Hypnosis & Hypnotherapy Forum
Hi everyone, I'm a new hypnotherapist who is after some advice.
I need to know if it's possible to make a living as a hypnotherapist and earn just £1000 a month? Let me explain why I'm asking.
I started training in May 2019 at a respected college and got my diploma from them in December. I was keen to work as a hypnotherapist from the start so I had my website up and running within the first month and have been self employed for 20 years so have lots of experience of running and marketing a business.
At first I had no work at all and found it really hard to find anyone to do my case studies with. I was offering sessions for free and even offering to pay people to do a session but there was no interest at all despite advertising across many popular sites like Gumtree, FreeAds and local directories.
This was the first red flag for me that there may not be much work for therapists. I mentioned it to my trainers and they said that it's often the case that if you do it for free or charge very little it puts people off. I agree because I've seen that in my other business and for that work it often seems the more I charge the more enquiries I get!
I listened to all the advice given by the college (which was a total of about 7 hours on marketing), met hypnotherapists claiming to earn £20,000+ a year and I just don't get it all. One therapist has said they're so busy they're booked for months ahead and can't keep up with demand even after taking on other therapists to work for them.
Here is what I've done so far to find work:
- I have a website which is towards the top of Google and all other engines.
- I've spent hundreds on Google ads, hundreds on Facebook ads
- I'm in the main directories like the NCH and hypnotherapy-directory
- Done all social media including YouTube videos, Facebook, Twitter that I've sent out to my tens of thousands of followers.
- I'm on Google maps
All of that has got me a grand total of 1 client having two sessions. I've earnt £120 in 6 months.
At this time I need this to work more than ever. My other job is dead with what's happening and looks like it'll be months before I can return to work doing that.
The irony is that throughout my training I was banging the drum (must be an auditory person) for online work and most people told me it'd never take off and nobody wanted it. I went down this route after being refused permission to work from home by the council. Nowadays therapists have changed their mind and is jumping on the online wagon and saying demand is very high!
This week I received my HPD and am now more confident than ever. Not that I wasn't confident anyway, I took to this like a duck to water and I feel I understand exactly what to do (kinaesthetic side of me coming forward). The few sessions I have done for my case studies and the one paid session have worked.
Having spent thousands on training and exams and now needing this more than ever you can imagine the frustration I am feeling about it not working out.
People are saying it's just because of the lockdown but it's not because I had this problem long before that started. If anything, wouldn't this be a boom time for an online hypnotherapist?
All I want is to earn £1000 a month but it seems impossible. I can't see how therapists live on this job if they only get 1 client every 6 months. Some in my area have been doing it for 20 years so they must have work to survive.
What am I doing wrong?
Not much hope for me then! i have done some of the things you list above,but not all. I don't pay for advertising,i think its a waste of time and money. I started my business back in Feb;-great timing.I've had some enquiries, but no paying clients yet.I cannot see anyone in person anyway during this crisis.Just relying on my website and FB in the future. Poor internet speed/area, so cannot do it that way either!
Before becoming a hypnotherapist I lived and breathed design/advertising/marketing. I co-owned an agency and worked for brands like Rolls Royce and Star Wars.
I knew marketing inside and out. But clients simply didnt respond to my own newspaper, magazine, website promotions... written ads.
From the moment I was introduced to a radio station owner... I did a radio advert, just 30 seconds... it ran over 3 months... directly appealing to the symptoms of the client... they heard my own voice on the ad...
Clients came in... they felt they already knew me from hearing my ad... it began to snowball.
I then dove into networking... public speaking... guest blogging... getting in front of people and giving talks for free...
I approached a university and began to offer free staff development sessions to their staff. 1 hr of my time, in front of 15-30 attendees each time... it began to bring in paying clients.
It's the formula I still use to this day. Get yourself in front of crowds and play the numbers game. In person is always better.... which is why we've all been struck by this isolation and distancing debacle.
You mention having many followers... I'm assuming you provide free consultation half hour chats (phone or online)
and regularly connect with your followers perhaps using short free audios (perhaps building up an expectation from the followers as to when the next one is coming out).
Respond to, and offer advise or support, through other social media channels... collab with PTs and other kinds of therapists. They train the physical side, you offer mind work etc. Teamwork makes the dream work.
In summary.... providing free events (online through meetup or eventbrite).... provide free audios and how-to blog posts... network wherever you can... tell anyone and everyone what you do, whenever you can... and plaster up your testimonials. People trust testimonials.
I'm probably telling you how to suck eggs... but all of this has worked for me. I hope some of this helps you mate.
Thanks very much Richard. I think the problem is that people don't know what hypnotherapy is so they don't go looking for it and that's why getting in front of people works.
For years I had one minor health thing after another and never once thought of hypnotherapy because I didn't know what it was.
I'll look into everything you said and yes I do offer a free consultation. My following is in a totally different field where some are interested in this but others don't understand and ask me to prove hypnosis work by predicting lottery numbers or similar daft things. I had one client come see me who asked if I could not let any ghosts or spirits through while he was in hypnosis. A lot of education is needed so I'll concentrate on that. It might be the key to getting more work!
Thats ok. Another reason for slow business is that there are so many therapists around already,most of whom are well established.Alot of people find a therapist through word of mouth,so if no one knows about you they won't pass on your details.I'd be the same i suppose. Yes, will try telephone hypnosis,but this is'nt ideal, as you can't watch their reactions.Also can't see if they fall asleep!
You can see them over the phone if you use Whatsapp. I've found I go more by sound even when I'm with someone. If I ask a question then I can tell by how they sound as to how "deep" they are. I am new so maybe that's not right but it works for me so far and I'd managed to get 2 people into hypnosis that haven't been able to do it before with very experienced practitioners.
I know what you mean about being new but that can be a blessing because I'm not jaded by having done the job for years and don;t get tired of going through the same old thing for the 100th time. It's all new to me and I think new and experienced therapists both have something to offer people
Really helpful information, thank you. I have just gone back to my therapy room this week; it's only me there and sitting 2m apart.
The lockdown has been a royal pain, but I think it has also <span style="font-weight:700;font-size:11pt">highlight</span>ed to people that they have issues, and they need sorting. I believe we'll all be a lot busier once people leave their houses and trust that the virus isn't the bogeyman!
Thanks again for the info.
I completely understand your frustration. I too qualified in November 2019 and found the first few months really frustrating. The biggest issue was my faith in myself. I did 30 case clients for free while training, and started out at £30 per hour as an 'opening offer'.
Many of my friends and family said that I should know my worth, and charge the correct amount for my services. I am now charging £50.
I think it's important to accept that we are new to this trade, and people find it hard to trust a complete stranger with their innermost secrets. They need to know that other people have seen us, have trusted us, and have had great results.. testimonials are the best way forward. Ask your past clients to write you a rave review, and post it everywhere!
Don't be disheartened, new businesses always struggle in the first year. It will get easier.
This is difficult and I am sorry to hear this. Firstly remember people brag. You may be lucky to rake in 20K a year or a month!! but do not believe everyones story. Any business is a struggle.
You have invested a lot so you expect something back. I guess you may not have thought of your competition but if there are many hypnotherapists around you (and you cannot physically move:-) I suggest you look at what you are good at and find a niche!
At least to start with.
You have a marketing background and to be honest though that is great, as mentioned before....the best advertising is word of mouth. You only need to find a few people with a common problem. I specialise in gut focused hypnotherapy for example. ( This is one of the hardest areas as there is a lot of psychology and physical pain and symptoms) but I am also a colorectal nurse by background. and work as a pain nurse...so that helps.
I love doing other hypnotic interventions but I really have directed my energy on specialising instead of being jack of all trade. Over time of course I have developed in other areas.
People that come to hypnotherapist are grasping at the last straw in desperation when all else fails.
You have the marketing background but I wonder how much you are selling your calm, confident, healing self instead of a fantastic website etc. I do not want to be rude but I am trying to say.....ensure you are selling yourself too. Sometimes people feel uncomfortable by that perfect website and promise to treat every ailment and then giving too many freebies ( it has a sense of desperation attached)
At present I know it is hard. I just want to reassure you that you will get there if you want this. Try to offer your services to groups.....focus on what you are good at. My friend/hypno collegue just moved from busy London to America where I think she is one of 10 residents!!! She has had to use the internet 110% and push herself to all groups...from carehomes, to AA groups to anything in the community. Once a few people pick up on your voice, your demeanor and your skill....things will start going your way.
I hope none of this is too blunt. I am a nurse and frontline with Corona Virus. I am tired and just wanted to contribute and wish you well.
I have been in business since August last year as a Clinical Hypnotherapist, you do need to find your niche or at least let it find You. I never did freebies from the beginning as clients need to know that this is an investment on their health & wellbeing, if they they don’t then 9 times out of 10 hypnosis will not cement & this is because they aren’t invested in your services or themselves. I was seeing up to 5 clients week in the beginning than by new year I was up to 10 clients week & I was only working part time in my practise for first part, I haven’t left my current job as its a source of additional work of mouth plus it’s a great way to also retain new clients ( I am in behaviour modifications so I do have an audience). This year I made a decision to lower my hours of 1st job & focus on building my practise further which I had...than COVID hit & my numbers have decreased but I still have been seeing 3-4 clients a week but as the months went by I reduced further but so did my hours & it’s understandable because of the economic climate...I not once reduced my fees I stuck to my guns & my business plan, yes had to readjust business plan but that what is needed in these trying times... I was turning over $8,000 month now I’m about $2,000 - $3,000 this is due to not giving away freebies, not discounting my services but creating a niche...my core business is build on weight loss mainly in women but I do help others with other concerns - i changed the way I introduce myself because because it can shut down a conversation or open it depending on the audience so my campaign is - I help individuals replace their troubles, anxieties, fears & bad habits with focus, empowerment & control. It has helped that my core business does have program associated to it either 6week or 12 week which is a steady stream of clients as they are locked in so to speak each week... it works!! I love my practise I don’t work from home I have a practise in Main Street of my town - I only work from home now as I needed to evolve with the current times - I built a studio to record my sessions for self hypnosis ( membership fee) & I will be now doing podcasting & Telehealth conferencing for those that are at home. It’s my belief that you can be successful just think outside the square - do market your research, find your niche, don’t give up, don’t give yourself away it lowers your value & finally don’t just InVision your new life have belief in your skills it’s you that people get drawn too, your energy. If you like to talk further please feel free to hop on for Telehealth chat (it’s my only free service) www.uknowah.com.au ,,,,,,, I wish you all the best in future, don’t give up, in our profession there is so many people who want to help just find the right mentor or a guide.... Simone 🦋
Thanks very much Vashti and Simone. I do specialise in the phobia/anxiety side of things due to me having worked with that for years in my previous job. I was (and still am) a driving instructor so I meet a lot of people with fears of driving. I have made some videos on that which have had 4,000 views and have helped but no work has come from it yet other than one client.
I'm unbeatable in that area because my 20 years experience of teaching means I understand it like no other therapist. I suppose in a way the virus began in January but I didn't know about it until mid March. Maybe the quietness is all down to that, I can only wait and see on that front.
The big problem is people just don't search for hypnotherapy so yes I do need to get it out there in front of more people and make them aware of it.
I'm not keen on freebies either and stopped doing them in my current work long ago. All that happened is I got more work :-D
I will re-read what everyone has written and make sure I act on it. I do appreciate the time you've both taken to write it out. Stay safe on the front line Vashti and I'll check out your site Simone.
Hi Paul, it is a challenge however I wanted to share with you some of the things I have done. I have spent time focusing on my niche, and used trainings from Sarah Baker at the https://www.therapybizcoach.co.uk/ - she has a lot of free content on her facebook site so you don't need to spend any more money unless you want to. I have found that doing talks for groups related to my niche the most beneficial - for me that has been women's groups. That generated the most interest for me, and most of them are connecting online. I have added a lot of value to my marketing so people connect with me as a person but also already know I can help them when they book in. You may have already tried all this, but I wanted to let you know in case. Good luck!